The Uber(ization) of In-Home Health Care – by TARA LOSINSKI | ZOOMER Magazine JUNE 17TH, 2018Nectari
Caremap is a newly launched app for in-home care that, like Uber, connects users directly with service providers. And the lack of a middleman is one of the model’s most important distinctions, says founder and CEO Nectarios Charitakis.
“The whole time I was helping my parents, every time I told them, ‘Let’s get you care. It’s going to cost $30 or $35 an hour,’ they went ballistic. So I realized something had to be done. We had to bring a better price equilibrium. We had to help make it easier for families to find care,” says the enterprise IT veteran.
Unlike a traditional agency model, caregivers post their rate and users pay them directly via the app. uCarenet doesn’t take a cut. There is no administration fee. uCarenet will make money from users who choose to subscribe to the premium version of the app — the inspiration for its added features came from his own experience.
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